May 05, 2024  
2014-2015 Undergraduate and Graduate Catalog 
    
2014-2015 Undergraduate and Graduate Catalog [ARCHIVED CATALOG]

Course Listings


 

Language - Undergraduate

  
  • LANG 2040D - Intermediate Language

    3 hours
    Grammar, composition, oral-aural practice and readings. Prerequisite(s): foreign language course 1020 in same language, or equivalent.
  
  • LANG 2050D - Intermediate Language

    3 hours
    Grammar, composition, oral-aural practice and readings. Prerequisite(s): foreign language course 2040 in same language, or equivalent.
  
  • LANG 2900D - Special Problems

    1-4
    1-4 hours.

Learning Technologies - Undergraduate

  
  • LTEC 1100D - Computer Applications

    3 hours
    Introduction to computer usage. Integrated approach to software tools such as word processing, data-base management, spreadsheet, communications and graphics applications.
  
  • LTEC 2900D - Special Problems

    1-3
    1-3 hours.
  
  • LTEC 3220D - Computer Graphics in Education and Training

    3 hours
    3220. Computer Graphics in Education and Training. 3 hours. Application of computer graphics to the preparation of multimedia and web-based materials. Includes principles of graphics communication, concepts in computer graphics, graphics input systems, graphics manipulation software, and graphics output systems. Prerequisite(s): LTEC 1100.
  
  • LTEC 3260D - Web Authoring

    3 hours
    3260. Web Authoring. 3 hours. Creation of web-based materials incorporating text, graphics, and multimedia elements. Emphasis on use of standards-based technologies for creating content for web-based delivery. Prerequisite(s): LTEC 3220.
  
  • LTEC 4100D - Computers in the Classroom

    3 hours
    Computers in education; computer topics covered in introductory and secondary school courses. Motivation and objectives in computer education; some programming language. Instructional uses of the computer, topics in curriculum integration. Prerequisite(s): LTEC 1100D .
  
  • LTEC 4121D - Technical Presentation Skills

    3 hours
    4121. Technical Presentation Skills. 3 hours. Emphasis on technical presentation skills and electronic presentation media commonly utilized in training and development. Topics such as developing an audience profile, arranging facilities, topic introduction techniques, questioning, and summary strategies will be addressed.
  
  • LTEC 4440D - Advanced Instructional Strategies

    3 hours
    Emphasis on advanced instructional techniques; including questioning, discussion, problem-solving, motivation, and instructional development used in applied technology and industrial training setting. Prerequisite(s): LTEC 4120.
  
  • LTEC 4510D - Communications in Business, Education and Industry

    3 hours
    4510. Communications in Business, Education and Industry. 3 hours. Important factors in succeeding on the job. Emphasis is placed on communication, strategies for conducting meetings and seminars, conflict management, developing and arranging agendas, itineraries, minutes and business reports, designing and using business graphics, and job-getting communication.

Linguistics - Undergraduate

  
  • LING 2050D - The Language of Now : Pop Culture, Technology, and Society

    3
    2050. Explores the relationship between pop culture, technology, and language change. Examines the linguistic significance of new technologies such as texting, gaming, IM, and social networking.
  
  • LING 2900D - Special Problems

    1-3
    1-3 hours.
  
  • LING 3060D - Principles of Language Study

    3 hours
    An introductory linguistics course that focuses on the structure of English (phonology, morphology and syntax). The course includes language acquisition and development, the history of English, dialects of American English and problems of usage.
  
  • LING 4020D - Structure of Modern English

    3
    4020. Structure of Modern English. 3 hours. Modern English grammars, morphology and syntax; principles of analysis and various theories of English structure; relationship between linguistic structure, rhetorical pattern and literary style. Prerequisite(s): LING 3060 or equivalent.
  
  • LING 4030D - Acquisition of English as a Second Language

    3 hours
    Study of language acquisition, development, production and comprehension focusing on the application of current research findings to the context of learning and teaching English as a second language. Prerequisite(s): ENGL 3060 or consent of department.
  
  • LING 4040D - Phonetics and Phonology : The Sound Patterns of Language

    3
    4040. Phonetics and Phonology : The Sound Patterns of Language. 3 hours. Explores two fundamental aspects of the sounds used in human language : phonetics and phonology. Analyzes the sounds of English and other languages spoken around the world. Prerequisite(s): LING 3070.
  
  • LING 4070D - History of the English Language

    3
    4070. History of the English Language. 3 hours. The evolution of Modern English from Indo-European through Old English and Middle English. Prerequisite(s): LING 3060 or equivalent.
  
  • LING 4900D - Special Problems

    3 hours
    4900. Special Problems. 1-3 hours.

Linguistics - Graduate

  
  • LING 5060D - Second Language Acquisition

    3
    5060. Second Language Acquisition. 3 hours. Covers a broad range of issues concerning the acquisition of second languages. Topics include L1-L2 differences, child-adult L2 differences, the teachability of grammar and models of L2 acquisition. Prerequisite(s): ENGL 5040 or LING 5040 or consent of instructor.
  
  • LING 5080D - Teaching English as a Second Language

    3
    5080. Teaching English as a Second Language. 3 hours. Current pedagogical theory affecting the teaching of English as a second language. Both theoretical and applied approaches are considered.

Logistics and Supply Chain Management - Undergraduate

  
  • LSCM 2900D - Special Problems

    1.0-3.0
    Special Problems. 1-3 hours.
  
  • LSCM 3960D - Logistics and Supply Chain Management

    3 hours
    Analysis and design of logistics and supply chain systems. Topics include transportation, warehousing, inventory control, materials handling and packaging, and plant and warehouse locations within and between firms. Emphasis on concepts and practices that provide firms with a competitive advantage. Prerequisite(s): Junior standing.
  
  • LSCM 4360D - Global Alliances and International Supply Chain Management

    3 hours
    Supply chain and alliance strategy in the multi-national firm: materials management, international sourcing and distribution, importing/exporting procedures. International carrier management and operations. Prerequisite(s):; LSCM 3960D .
  
  • LSCM 4510D - Logistics and Business Analysis

    3 hours
    3 hours. Analysis of logistics case studies and development of issue-based problem solving skill sets and tools. Students will develop business analysis frameworks and apply Excel-based optimization tools to assess shareholder value implications of logistics solutions. Prerequisite(s) : LSCM 3960D  .
  
  • LSCM 4530D - E-Logistics in Supply Chain Management

    3 hours
    Comprehensive inquiry into the role of e-commerce in collaborative distribution and logistics relationships. Special attention is afforded to resource and technology interdependencies, exchange governance mechanisms and relationship management bench-marking. Emphasis is given to the tools for creating value in the supply chain.
  
  • LSCM 4540D - Logistics Application of Enterprise Resource Planning Systems

    3.0
    3 hours (2;2).  Students will gain first-hand experience in Enterprise Resource Planning (ERP) systems through a combination of lectures and lab exercises.  Special attention is paid to interdependencies between logistical (SCM) and back office software functions such as finance (FI), controlling (CO) and human resources (HR).  Students will learn how to navigate, analyze data, and develop solutions for supply chain management problems using a modern, commercially available ERP system.  Students will learn how to work through key tasks in all major modules and develop greater understanding of the underlying supply chain business process.Prerequisite(s): None.
  
  • LSCM 4560D - Business Transportation Management

    3 hours
    Principles of transportation covering the role of transportation systems; environmental and economic impacts; modal components; managerial and economic aspects of the various modes, with applications to both domestic and international operations.
  
  • LSCM 4800D - Logistics Internship

    3 hours
    Supervised work in a job related to student’s career objective. Pass/no pass only. Prerequisite(s): LSCM 3960D  and LSCM 4560D . Must be within two long semesters of graduation at the time of the internship and have approval of the department chair or internship director.
  
  • LSCM 4830D - Industry Practicum

    3 hours
    Students will work in small groups to identify and resolve hands-on industry problems under the guidance of faculty member, work closely with industrial representatives, and develop solutions for final paper / presentation to industry executives. Prerequisite(s) : LSCM 3960D  and at least one other LSCM course.
  
  • LSCM 4860D - Advanced Logistics Management

    3 hours
    Application of logistics decision-making tools and skills as they apply to inventory, transportation, and warehouse management. Course stresses hands-on application of analytical tools useful in logistics; analysis of the characteristics of logistics system elements and their interrelationships within a company; developing skills to analyze technical logistics problems; and developing executive-level communications skills leading to the concise statement of problems and proposed solutions. Prerequisite(s): LSCM 3960D . Capstone course to be taken during the last term / semester of course work.

Management - Undergraduate

  
  • MGMT 2900D - Special Problems

    1.0-3.0
    Special Problems. 1-3 hours.
  
  • MGMT 3330D - Communicating in Business

    3 hours
    Development of interpersonal business communication skills in the following areas: group communication, written communication (collaborative writing and business letters, memorandums and reports), oral communication (business presentations, meetings and interviews), and listening. The following topics are also addressed: international communication and electronic communication technology. Satisfies the Communication requirement of the University Core Curriculum.
  
  • MGMT 3720D - Organizational Behavior

    3 hours
    Individual behavior in formal organizations. Cases, lectures and experiential exercises in organizational culture, motivation, leadership, dynamics of power, perception and attribution, communication, decision making and performance, and individual differences.
  
  • MGMT 3820D - Management Concepts

    3 hours
    Management philosophy; planning, organizing and controlling; entrepreneurial processes; organizational performance; structure and design. Includes an overview of organization theory and strategic management.
  
  • MGMT 3830D - Operations Management

    3 hours
    Management of production emphasizing industrial enterprises; production objectives; design and improvement of processes, work methods, and physical facilities; use of measurements and standards; production planning and control; quality control; budgetary and cost control; materials management. Prerequisite(s): DSCI 2710D .
  
  • MGMT 3850D - Entrepreneurship

    3 hours
    Initiation of new ventures and approaches to growth of existing firms through opportunity recognition, innovation and change. Emphasizes developing effective entrepreneurial skills and behaviors. Includes preparation of a comprehensive business plan. Open to non-business majors.
  
  • MGMT 3860D - Human Resource Management

    3 hours
    An introduction to personnel management. Topics include employment, placement and personnel planning, training and development; compensation and benefits; health, safety and security; and employee and labor relations. Open to non-business majors.
  
  • MGMT 3870D - Management Research Methods

    3 hours
    Develops skills in management research methods necessary for problem solving success. Particular emphasis is given to applying theory to management decision making based on objective methods for solving problems in organizational behavior, human resource management, entrepreneurship, and operations. Prerequisite(s): MSCI 2710 or equivalent and completed all pre-business courses.
  
  • MGMT 3880D - Business Ethics and Social Responsibility

    3 hours
    A study of ethical behaviors crucial to personal and corporate success in organizations. Codes of ethics, theoretical models and managerial behavior serve as the foundation to investigate ethics and, in turn, social responsibility associated with firm theory. Various stakeholder interest and demands are analyzed as an important theme during the course.
  
  • MGMT 3915D - Creativity and Opportunity Development

    3 hours
    3 hours.  Course deals with frameworks, functions, and workings of creativity and opportunity development, and with their role in new startups and in managing firms for sustainable competitive advantage.  Emphasis placed on enhancing students’ competence in creative thinking, generating ideas, and in the identification and development of business opportunities.  Topics may include individual creativity, business opportunities, and management techniques for enhancing creativity and for recognizing and developing opportunities in new and established organizations.
  
  • MGMT 4170D - Employee and Labor Relations

    3 hours
    Employee-employer relationships; problems and theories of the bargaining process.
  
  • MGMT 4180D - Workplace Health and Safety

    3 hours
    Problems of occupational safety and health (OSHA) workers’ compensation, unemployment compensation, industrial security and environmental risk management. Open to non-business majors.
  
  • MGMT 4200D - Strategic Processes

    3
    3 hours. Study of the context and concepts of strategic decision making. Topics include strategic leadership, corporate governance, international influences on strategic decisions, and strategic risk management. Prerequisite(s): senior standing.
  
  • MGMT 4210D - E-Management: Managing in a Digital Economy

    3 hours
    Deals with the “why” and “how” of the changing face of management. Focuses on what managers do to maintain and enhance their firm’s competitive position in the era of e-commerce. Examines and evaluates some of the more critical issues associated with analyzing the environment, designing organizations and managing people to deal with the challenges that emerge in the new business environment. Prerequisite(s): MGMT 3820D  or MGMT 3850D  with a grade of C or better, or consent of department.
  
  • MGMT 4220D - Field Study in Entrepreneurship

    3 hours
    Course provides students with hands-on opportunities to apply business concepts. Students may work to develop strategic plans, comprehensive business plans, feasibility analysis or funding proposals. In addition, students apply business principles of entrepreneurship to problems related to opportunity analysis, capital funds acquisition, managerial issues and other business requirements such as new product development or planning expansion. Prerequisite(s): MGMT 3330D , MGMT 3720D , MGMT 3850D , MKTG 3650D , FINA 3770D  and MSCI 3710 or consent of department.
  
  • MGMT 4235D - Social Entrepreneurship

    3
    3 hours.  The course will introduce entrepreneurial concepts that can be used to stimulate entrepreneurial behavior in individuals for the benefit of communities.  Students will study best practices of not-for-profit enterprises and social venturing practices and will learn how these enterprises launch and sustain their ventures.  The primary focus is on equipping students with knowledge and skills that are needed to develop viable socially relevant organizations or to grow entrepreneurial initiatives in not-for-profit organizations.  Course may include projects.
  
  • MGMT 4300D - Recruitment, Selection and Placement

    3 hours
    Recruitment, selection and placement of employees in an organization. Test validation and other selection techniques relative to EEO, ADA and AAP laws. Recruiting, selecting and placing a culturally diverse work force.
  
  • MGMT 4335D - Technology & Innovation Management

    3.0
    3 hours.  This course will examine frameworks and concepts to understand technology and innovation management in businesses.  Topics may include areas such as technology entrepreneurship, product and process innovation, innovation process theories, etc.  The main focus is on equipping students with the skills and ability to manage, develop and expand technological innovation.  The course may include projects and applied exercises.
  
  • MGMT 4350D - Training and Development

    3 hours
    Practical and theoretical approaches to the training and development of employees in an organization. Topics include organization, role and scope of the T and D function, philosophies; strategies and needs analysis; development of program content, methods, materials and techniques, and evaluation and control of the training and development function.
  
  • MGMT 4400D - Managing Interpersonal Relationships

    3 hours
    A practical and theoretical course dealing with small group behavior. Emphasis is on identifying and classifying behavior to better understand it and to develop strategies for effectively managing interpersonal and group relationships. Exercises and role playing are used to illustrate major points.
  
  • MGMT 4460D - Topics in Organizational Behavior

    3 hours
    Study of individual and group behavior in organizations. Representative topics include employee motivation, leadership, organizational power and politics, decision making and performance, organizational culture, perception and attribution, and individual differences. Students study one or more of these topics in depth. Prerequisite(s): MGMT 3720D  or consent of instructor. May be repeated for credit as topics vary.
  
  • MGMT 4470D - Leadership

    3 hours
    An in-depth course on leadership. Students are provided practical tools and methods of leadership that will apply to a variety of organizational structures. Students gain insights about their own personalities, skills, ethics, values and beliefs as they relate to leading others, and have the opportunity to discuss and debate a number of leadership topics.
  
  • MGMT 4560D - Topics in Entrepreneurship

    3
    3 hours. Study of entrepreneurs, entrepreneurship, and new business. Representative topics include start-up motives, strategic issues in small and entrepreneurial businesses, franchising, behavioral issues in small business management, legitimacy of new business, international aspects for new and small businesses, famliy businesses, succession, growth and alliances for small businesses, decision making and the entrepreneur. Students study one or more of these/such topics in depth. May be repeated for credit as topics vary.
  
  • MGMT 4660D - International Management Perspectives

    3 hours
    A comprehensive framework is used to study the management of multinational operations in cross-cultural environments with a focus on the decisions that managers must make. Topics include strategic planning, organization, human resources, operations management, entrepreneurship and ethics.
  
  • MGMT 4790D - Human Resources Capstone Course

    3 hours
    This course is a capstone course to prepare students to enter the Human Resources field as a qualified professional. Intensive review of the functional disciplines in the HR field will be an integral part of this course. Students will (1) study and evaluate theories of human resources management; (2) engage in practical applications of theory through participation with employers engaged in solving HR problems within their workplace or identifying HR needs; (3) explore the pragmatic implications of the professional human resource certification process and what it means for HR professionals in the global economy during the 21st century; and (4) demonstrate integrative knowledge of HR functions relative to each other and to other functional areas within an organization. Prerequisite(s) : Final 9 hours of coursework.
  
  • MGMT 4800D - Internship

    3 hours
    Supervised work in a job related to student’s career objective. Prerequisite(s): student must meet the employer’s requirements and have consent of adviser.
  
  • MGMT 4810D - Purchasing and Materials Management

    3 hours
    From original planning through delivery of finished products; purchasing, inventory control, receiving, stores, production control, traffic and materials handling.
  
  • MGMT 4820D - Manufacturing Planning and Control

    3 hours
    In-depth coverage of the function of production planning and control, including such topics as materials requirements planning, capacity planning, master production scheduling, forecasting, production activity planning, and control and project management. Prerequisite(s): MGMT 3830D .
  
  • MGMT 4830D - Productivity and Quality Management

    3 hours
    Coverage of the topics related to quality science and quality improvement. Topics include acceptance sampling, TQM, process control and their impact on productivity. Prerequisite(s): MGMT 3830D .
  
  • MGMT 4840D - Compensation and Benefits Administration

    3 hours
    Wage and salary administration in public and private organizations; determinants of general wage and salary levels and structures; total compensation systems; interrelationship among employee performance, intrinsic and extrinsic rewards, perceived equitable payments, and employee satisfaction. Open to non-business majors.
  
  • MGMT 4860D - Organizational Design and Change

    3 hours
    Organizational design is a primary management tool for organizing business processes and developing organizational capabilities. The course focuses on developing an understanding of the basics of organizational design, how to utilize organizational design principles to manage change, and how to keep the design aligned with the needs of the firm and the demands to which it must respond. The design and development effort includes study of organizational structures, the basic work patterns of the organization, organizational cultures, managerial roles, and the use of teams.
  
  • MGMT 4880D - Management of Projects and Systems

    3 hours
    Investigation and study of the role of projects in contemporary organizations. Includes a presentation of the technical aspects pertaining to the management of complex projects and systems starting with conceptual design and advanced development, and continuing through detailed design, production and termination. Emphasis is placed on integrative concepts rather than isolated methodologies. Prerequisite(s): MGMT 3830D .
  
  • MGMT 4890D - Legal Aspects of Employment Practices

    3 hours
    Current legislation and its impact on human resources policy and practices.
  
  • MGMT 4900D - Special Problems

    1-3 hours
    Supervised study on a selected management topic. Typically requires a research paper and significant independent study. Prerequisite(s): consent of department.

Management - Graduate

  
  • MGMT 5070D - Management Issues

    1.5 hours
    The basic concepts in managing the complete flow of materials that represent a supply chain from suppliers to customers. Emphases within the module are placed on production concepts with business wide applications, determining demand, transformation processes used to satisfy demand, and finally managing the supply activity supporting the transformation processes.
  
  • MGMT 5120D - Managing Organizational Design and Change

    3 hours
    Examination of the development of organizational competencies and capabilities through the study of the theory and tools related to organizational design and change. Emphasis is placed on the use of horizontal and vertical linkage mechanisms that provide the organization with the flexibility to adapt to a rapidly changing competitive environment. Definition of management roles and the use of teams are emphasized in the change management process.
  
  • MGMT 5140D - Organizational Behavior and Analysis

    3 hours
    Research emphasis in organizational behavior stressing organization-people linkages and interrelationships, including selection, orientation and training; job design and reward systems; supervision; formal participation schemes; appraisals and development, organizational structure and design, communications, control and conflict resolution. Examination of behavioral science methodologies and strategies. Applications to tangential areas of organization theory, development, planning and implications for management and employee relations.
  
  • MGMT 5210D - Human Resource Management Seminar

    3 hours
    A study of the creation and implementation of human resource policies in public and private organizations. Topics include employment, placement and personnel planning; compensation and benefits; employee and labor relations; training and development; health, safety and security. Designed for non-business graduate students and business graduate students with limited or no background in personnel management.
  
  • MGMT 5230D - Management Seminar

    3 hours
    Development of philosophy, strategy and tactics in managing an enterprise. Administrative processes common to all enterprises, including variations needed to meet different situational requirements. Methods of study include extensive reading, exploratory research and seminar discussion.
  
  • MGMT 5240D - Project Management

    3 hours
    Analysis and application of project management techniques and processes to large scale, complex and unique projects. Topics include project selection; planning and organization; negotiation and conflict resolution; budgeting and cost estimation; scheduling; resource allocation; monitoring and control; project auditing; and termination. Prerequisite(s): MGMT 5070D  or equivalent.
  
  • MGMT 5300D - Entrepreneurship and Venture Management

    3
    5300. Entrepreneurship and Venture Management. 3 hours. The creation of new business enterprises and the expansion of current enterprises through the venture. Topics include assessment of entrepreneurial characteristics, the entrepreneurial team, generation and screening of venture ideas, market analysis and technical analysis.
  
  • MGMT 5660D - International Management

    3 hours
    Designed to expose the student to the international aspects of management. Cultural differences in management applications, management of multinational corporations and integration of domestic business functions and international operations.
  
  • MGMT 5710D - Management Strategies for Public Issues

    3 hours
    Public issues confronting business leaders stemming from profound changes in societal expectations and demands as manifested in political forums and government action. Focuses on the social and political environment of business and explores the role of the corporation in today’s society.
  
  • MGMT 5760D - Strategic Management

    3
    5760. Strategic Management. 3 hours. Examination and evaluation of current theories, issues and programs involved in strategically managing organizations. Emphasis is on critical thinking, judgment, and solving strategy problems within uncertain and complex decision environments.
  
  • MGMT 5800D - Internship

    1.0-3.0
    1-3 hours. A supervised, productive and educationally meaningful work experience in a job related to the student’s career objective. Prerequisite(s): student must meet employer’s requirements and have consent of department. May not be used to meet professional field requirements. Pass/no pass only.
  
  • MGMT 5870D - Leadership Research and Development

    3 hours
    Theories and current research on leadership with emphasis placed on leadership development and specific applications within the organizational setting.
  
  • MGMT 5900D - Special Problems

    1-3 hours
    Open to graduate students who are capable of developing a problem independently. Problem chosen by the student and developed through conferences and activities under the direction of the instructor. Prerequisite(s): approved applications for special problems/independent research/dissertation credit must be submitted to the College of Business Administration Student Advising Office prior to registration.

Marketing - Undergraduate

  
  • MKTG 2900D - Special Problems

    1.0-3.0
    Special Problems. 1-3 hours.
  
  • MKTG 3010D - Professional Selling

    3 hours
    Professional selling principles and practices for business applications. Principles of communication, listening, selling yourself and a business sales model. Students develop and present two sales presentations. Satisfies the COBA business foundation communication requirement. Open to all majors. Satisfies the Communication requirement of the University Core Curriculum.
  
  • MKTG 3650D - Foundations of Marketing Practice

    3 hours
    Survey of marketing concepts and practices and overview of the range of activities performed by marketing managers. Topics include the identification of market opportunities, strategic marketing planning, product/service development and management, price setting and management, establishing and managing distribution channels, and structuring promotional programs. Prerequisite(s): junior standing.
  
  • MKTG 3660D - Advertising Management

    3.0
    3 hours. Advertising for business executives; creation of primary demand, stimuli, promotional programs, media selection, appropriation and evaluation. Prerequisite(s): MKTG 3650D  
  
  • MKTG 3700D - Marketing and Money

    3 hours
    Students are taught to understand and appreciate the money implications and impact of marketing decisions. The teaching method is “intensively hands-on” and makes use of mini cases, problems and exercises in the context of market opportunity analysis, market segmentation, and planning and implementing a marketing mix. Prerequisite(s): MKTG 3650D  (may be taken concurrently, but completion is recommended).
  
  • MKTG 3710D - Marketing Research and Information Technology

    3 hours
    Examination of marketing information technologies and marketing research. Students learn why and when to do marketing research, the types and sources of primary and secondary data available, methods for collecting data, the construction of data gathering instruments (e.g. questionnaires), the use of measurement scales, basic sampling, and data analysis techniques. Class emphasizes the use of secondary data sources, especially on-line, electronic sources of marketing information. Prerequisite(s): DSCI 2710D  and MKTG 3700D  (may be taken concurrently).
  
  • MKTG 4120D - Consumer Behavior

    3.0
    3 hours. A survey of individual and organizational decision making in the acquisition, consumption and disposition of goods and services, with selected applications in market segmentation, marketing communications and marketing management. Topics include consumer and organizational behavior models and decision processes; internal influencing forces of motivation, perception, learning, personality, lifestyle and attitudes; external influencing forces of culture, subculture, demographic, social class, reference group and household. Prerequisite(s): MKTG 3650D  
  
  • MKTG 4280D - Global Marketing Issues and Practice

    3 hours
    Students examine marketing decision making in an international context. Course emphasizes issues and concepts relevant to firms competing in the global market place, including problems and opportunities arising from the economic, legal/political, sociocultural, geographic and technological environments. Specific topics include multinational distribution, international product adaptation and cross-cultural consumer behavior. Requires a project emphasizing using and refining secondary data collection skills. Students may be required to work in a group context. Prerequisite(s): MKTG 3650D .
  
  • MKTG 4330D - Strategic Brand Management

    3 hours
    Course concentrates on strategic and operational issues related to brand management - an important aspect of marketing function - its integration in the organization, management of portfolio of brands, environmental scanning, identification and creation of value to offer to consumers, budgeting, planning and control issues. Specific areas discussed will be research, data management, analyses for planning, decision making, decisions in the areas of product/service offering, pricing, communication (advertising, sales promotion, sponsorship, and publicity) channels, ethics and global implications, among others. Prerequisite(s) : MKTG 3650D  and MKTG 3700D  (may be taken concurrently).
  
  • MKTG 4520D - Marketing Channels and Strategic Partnerships

    3 hours
    An examination of strategic issues involved in managing marketing channels. Topics include channel design, supply chain management and the external channels environment. Marketing channel strategy is extended to the use of strategic alliances and other collaborative distribution relationships for global competitive advantage. Special attention is afforded to resource and technology interdependencies, exchange governance and relationship benchmarking. Prerequisite(s): MKTG 3650D .
  
  • MKTG 4620D - E-Commerce Marketing Tools and Applications

    3 hours
    4620. E-Commerce Marketing Tools and Applications. 3 hours. Explores the evolution of the Internet and the Internet’s ensuing role in marketing. Introduction to web design, web authoring and web-based marketing applications. Prerequisite(s): MKTG 3650.
  
  • MKTG 4640D - Database Marketing Fundamentals

    3 hours
    Examines theories, issues, processes and applications involved in the strategic use of marketing databases in corporate and non-corporate settings. Emphasizes the importance of acquiring, maintaining and processing market-related information. Introduces the extension of database marketing to the concept of one-to-one marketing. Discusses uses of computer hardware and software, the Internet and telecom technology in database marketing. Examines issues involved in the creation and maintenance of marketing databases as well as their varied uses. Students complete a project, learning and using many skills related to applied database marketing. Prerequisite(s): MKTG 3650D  and MKTG 4620.
  
  • MKTG 4880D - Advanced Marketing Management

    3.0
    3 hours. Application of concepts, tools and procedures employed by practicing marketing managers. Specific attention is given to product development and management, promotion development and management, channel selection and management, physical distribution management and price setting and management. Students acquire skills in the essentials of case analysis and written as well as oral presentation of their analysis. Oral presentations may be made using electronic media. Groups may be required for case work. Prerequisite(s): MKTG 3700D  and MKTG 3710D  .
  
  • MKTG 4900D - Special Problems

    1-3 hours

Marketing - Graduate

  
  • MKTG 5000D - Marketing Concepts

    1.5 hours
    A functional analysis of marketing and its importance in the economy as well as in business management. Develops an understanding of the increased complexity of the modern marketing system, why it is essential and how it performs. Embraces business activities involved in moving goods from production to consumption. This course meets the deficiency requirement in marketing for MBA candidates.
  
  • MKTG 5150D - Marketing Management

    3 hours
    Application of concepts, tools and procedures employed by practicing marketing managers. Specific attention is given to product development and management, promotion development and management, channel selection and management, physical distribution management, and price setting and management. Students acquire skills in the essentials of case analysis and written as well as oral presentation of their analysis. Oral presentations may be made using electronic media. Groups may be required for case work. Prerequisite(s): MKTG 3650D  or MKTG 5000D .

Mathematics - Undergraduate

  
  • MATH 1010D - Fundamentals of Algebra

    3 hours
    Basic algebraic operations, linear equations and inequalities, polynomials, rational expressions, factoring, exponents and radicals, and quadratic equations. Prerequisite(s): consent of department. Students may not enroll in this course if they have credit for any other UNT mathematics course. Credit in this course does not fulfill any degree requirement.
  
  • MATH 1100D - College Algebra

    3 hours
    Quadratic equations; systems involving quadratics; variation, ratio and proportion; progressions; the binomial theorem; inequalities; complex numbers; theory of equations; determinants; partial fractions; exponentials and logarithms. Prerequisite(s): two years of high school algebra and one year of geometry, and consent of department. A grade C or better in MATH 1100 is required when MATH 1100 is a prerequisite for other mathematics courses. Satisfies the Mathematics requirement of the University Core Curriculum.
  
  • MATH 1190D - Business Calculus

    3 hours
    Differential and integral calculus with emphasis on applications to business. Prerequisite(s): two years of high school algebra and consent of department ; or MATH 1100D  with grade of C or better.
  
  • MATH 1350D - Mathematics for Elementary Education Majors I

    3 hours
    Concepts of sets, functions, numeration systems, different number bases, number theory, and properties of the natural numbers, integers, rational, and real number systems with an emphasis on problem solving and critical thinking. Only for students requiring course for teacher certification. Prerequisite(s): MATH 1100D  with grade of C or better.
  
  • MATH 1351D - Mathematics for Elementary Education Majors II

    3 hours
    Concepts of geometry, probability, and statistics, as well as applications of the algebraic properties of real numbers to concepts of measurement with an emphasis on problem solving and critical thinking. Only for students requiring course for teacher certification. Prerequisite(s): MATH 1350D 
  
  • MATH 1400D - College Math with Calculus

    3 hours
    An applied mathematics course designed for non-science majors. All topics are motivated by real world applications. Equations, graphs, functions; exponentials and logarithms; mathematics of finance; systems of linear equations and inequalities, linear programming; probability; basic differential calculus with applications. Prerequisite(s): two years of high school algebra and consent of department; or MATH 1100D  with grade of C or better. Satisfies the Mathematics requirement of the University Core Curriculum.
 

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