| |
Apr 19, 2024
|
|
|
|
|
2014-2015 Undergraduate and Graduate Catalog [ARCHIVED CATALOG]
|
MKTG 3700D - Marketing and Money3 hours
Students are taught to understand and appreciate the money implications and impact of marketing decisions. The teaching method is “intensively hands-on” and makes use of mini cases, problems and exercises in the context of market opportunity analysis, market segmentation, and planning and implementing a marketing mix. Prerequisite(s): MKTG 3650D (may be taken concurrently, but completion is recommended).
|
|