Apr 25, 2024  
2014-2015 Undergraduate and Graduate Catalog 
    
  Catalog Home
  About UNT Dallas
  Academic Calendar
  Policies
  Student Rights and Responsibilities
  Admissions
  Tuition, Expenses, and Financial Aid
  Academic Information and Regulations
  Enrollment
  Student Life
  Student Resources
  Administration and Faculty
  University Core Curriculum
  Undergraduate Degree Programs
  Graduate Degree Programs
  Course Information
  Course Listings
HELP
2014-2015 Undergraduate and Graduate Catalog [ARCHIVED CATALOG]

MKTG 3650D - Foundations of Marketing Practice

3 hours
Survey of marketing concepts and practices and overview of the range of activities performed by marketing managers. Topics include the identification of market opportunities, strategic marketing planning, product/service development and management, price setting and management, establishing and managing distribution channels, and structuring promotional programs. Prerequisite(s): junior standing.