May 02, 2024  
2015-2016 Undergraduate and Graduate Catalog 
    
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2015-2016 Undergraduate and Graduate Catalog [ARCHIVED CATALOG]

COMM 3080 - Persuasion and Social Influence

3-3
3080. Persuasion and Social Influence. 3 hours. The course serves as an introduction to the theory and practice of human influence in its various contexts from interpersonal, popular culture, to political speech, and advertising. The students will analyze persuasive messages to understand how they work in changing attitudes, beliefs, and behaviors.