May 02, 2024  
2015-2016 Undergraduate and Graduate Catalog 
    
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2015-2016 Undergraduate and Graduate Catalog [ARCHIVED CATALOG]

COMM 2220 - Sport and Entertainment Communication and Public Relations

3-3
2220. Sport and Entertainment Communication and Public Relations. 3 hours. This course emphasizes the role of public relations, mass communication, and interpersonal and group communication in the promotion of sport and entertainment. Students delve into theory and practice in learning how market share and viewer ratings relate to the use of media content in sport and entertainment marketing.