Apr 30, 2024  
2018-2019 Catalog: Undergraduate, Graduate, and College of Law 
    
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2018-2019 Catalog: Undergraduate, Graduate, and College of Law [ARCHIVED CATALOG]

MKTG 4520 - Marketing Channels and Strategic Partnerships

3.0-3.0
4520. 3 hours. An examination of strategic issues involved in managing marketing channels. Topics include channel design, supply chain management and the external channels environment. Marketing channel strategy is extended to the use of strategic alliances and other collaborative distribution relationships for global competitive advantage. Special attention is afforded to resource and technology interdependencies, exchange governance and relationship benchmarking. Prerequisite(s): MKTG 3650.