Apr 25, 2024  
2018-2019 Catalog: Undergraduate, Graduate, and College of Law 
    
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2018-2019 Catalog: Undergraduate, Graduate, and College of Law [ARCHIVED CATALOG]

MKTG 3650 - Foundations of Marketing Practice

3.0-3.0
3650. 3 hours. Survey of marketing concepts and practices and overview of the range of activities performed by marketing managers. Topics include the identification of market opportunities, strategic marketing planning, product/service development and management, price setting and management, establishing and managing distribution channels, and structuring promotional programs. Prerequisite(s): Junior standing.