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Jun 16, 2024
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2013-2014 Undergraduate and Graduate Catalog [ARCHIVED CATALOG]
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MKTG 3700D - Marketing and Money3 hours Students are taught to understand and appreciate the money implications and impact of marketing decisions. The teaching method is “intensively hands-on” and makes use of mini cases, problems and exercises in the context of market opportunity analysis, market segmentation, and planning and implementing a marketing mix. Prerequisite(s): MKTG 3650D (may be taken concurrently, but completion is recommended).
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