Dec 08, 2023  
2023-2024 Undergraduate Catalog 
2023-2024 Undergraduate Catalog

COMM 3331 - Social Media Campaigns

Credit hours: 3

Description: Development of integrated media campaigns through social media tools, platforms, and channels. Campaign life cycles from invention to implementation, evaluation, and measurement of engagement.

Prerequisite(s): COMM 2311 with a grade of C or better.

Course typically offered: Spring