Jun 20, 2024  
2023-2024 Undergraduate Catalog 
2023-2024 Undergraduate Catalog

COMM 3060 - Public Relations Event Development and Design

Credit hours: 3

Description: This course is designed to give students experience in planning and executing sporting events, entertainment events, corporate events, trade shows, or exhibitions with emphasis on pre-planning, budget preparation, advertising, and public relations. The course also explores the design, planning, and development of integrated marketing campaigns.

Course typically offered: Fall