Apr 13, 2024  
2022-2023 Undergraduate Catalog 
    
2022-2023 Undergraduate Catalog [ARCHIVED CATALOG]

MKTG 3650 - Foundations of Marketing Practice


Credit hours: 3

Description: Survey of marketing concepts and practices and overview of the range of activities performed by marketing managers. Topics include the identification of market opportunities, strategic marketing planning, product/service development and management, price setting and management, establishing and managing distribution channels, and structuring promotional programs.

Prerequisite(s): Junior standing.

Course typically offered: Fall, Spring