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Sep 23, 2024
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2020-2021 Graduate Catalog [ARCHIVED CATALOG]
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MGMT 5358 - Brand Management3.0 - 3.0
3 hours. Issues related to brand management and Its Integration within the organization, management of portfolio of brands/products, environmental scanning, identification and creation of value to offer to consumers, budgeting, planning, and control Issues. Prerequisite(s): None.
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