Apr 25, 2024  
2014-2015 Undergraduate and Graduate Catalog 
    
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2014-2015 Undergraduate and Graduate Catalog [ARCHIVED CATALOG]

COMM 3080D - Persuasion and Social Influence

3
3 hours. The course serves as an introduction to the theory and practice of human influence in its various contexts from interpersonal, popular culture, to political speech, and advertising. The students will analyze persuasive messages to understand how they work in changing attitudes, beliefs, and behaviors.