Apr 20, 2024  
2014-2015 Undergraduate and Graduate Catalog 
    
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2014-2015 Undergraduate and Graduate Catalog [ARCHIVED CATALOG]

MKTG 3660D - Advertising Management

3.0
3 hours. Advertising for business executives; creation of primary demand, stimuli, promotional programs, media selection, appropriation and evaluation. Prerequisite(s): MKTG 3650D