May 13, 2024  
2014-2015 Undergraduate and Graduate Catalog 
    
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2014-2015 Undergraduate and Graduate Catalog [ARCHIVED CATALOG]

MKTG 4620D - E-Commerce Marketing Tools and Applications

3 hours
4620. E-Commerce Marketing Tools and Applications. 3 hours. Explores the evolution of the Internet and the Internet’s ensuing role in marketing. Introduction to web design, web authoring and web-based marketing applications. Prerequisite(s): MKTG 3650.