EDAD 5610D - School Communications and Public Relations

3 hours

Every administrator in an educational organization has a responsibility to engage in public relations on a daily basis. The primary objective of this course is to examine school-based public relations with the context of life in an information age, practice in schools shared decision-making, and sustained demands for school improvement. Students study three critical dimensions of school public relations: informing the public; modifying attitudes and opinions; integrating the actions and attitudes of an organization with those of its public. Prerequisite(s): completion of EDAD 5300D, EDAD 5390D and EDAD 5400D.