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May 23, 2024
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2013-2014 Undergraduate and Graduate Catalog [ARCHIVED CATALOG]
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MKTG 5000D - Marketing Concepts1.5 hours
A functional analysis of marketing and its importance in the economy as well as in business management. Develops an understanding of the increased complexity of the modern marketing system, why it is essential and how it performs. Embraces business activities involved in moving goods from production to consumption. This course meets the deficiency requirement in marketing for MBA candidates.
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