May 13, 2024  
2012-2013 Undergraduate and Graduate Catalog 
    
  Catalog Home
  About UNT Dallas
  Academic Calendar
  Policies
  Student Rights and Responsibilities
  Admissions
  Tuition, Expenses, and Financial Aid
  Academic Information and Regulations
  Enrollment
  Student Life
  Administration and Faculty
  University Core Curriculum
  Undergraduate Degree Programs
  Graduate Degree Programs
  Course Information
  Course Listings
HELP
2012-2013 Undergraduate and Graduate Catalog [ARCHIVED CATALOG]

MKTG 4520D - Marketing Channels and Strategic Partnerships

3 hours
An examination of strategic issues involved in managing marketing channels. Topics include channel design, supply chain management and the external channels environment. Marketing channel strategy is extended to the use of strategic alliances and other collaborative distribution relationships for global competitive advantage. Special attention is afforded to resource and technology interdependencies, exchange governance and relationship benchmarking. Prerequisite(s): MKTG 3650D .