May 02, 2024  
2022-2023 Graduate Catalog 
    
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2022-2023 Graduate Catalog [ARCHIVED CATALOG]

MGMT 5358 - Brand Management

Credit hours: 3

Description: Issues related to brand management and Its Integration within the organization, management of portfolio of brands/products, environmental scanning, identification and creation of value to offer to consumers, budgeting, planning, and control Issues.

Course typically offered: Summer