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Apr 19, 2024
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2021-2022 Graduate Catalog [ARCHIVED CATALOG]
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MGMT 5358 - Brand Management3-3
3 hours. Issues related to brand management and Its Integration within the organization, management of portfolio of brands/products, environmental scanning, identification and creation of value to offer to consumers, budgeting, planning, and control Issues. Prerequisite(s): None. Course Typically Offered: Summer.
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