May 05, 2024  
2021-2022 Graduate Catalog 
    
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2021-2022 Graduate Catalog [ARCHIVED CATALOG]

MGMT 5350 - The Consumer and Service Experience

3-3
3 hours. Examination of the intricacies of the consumer’s purchasing and product consumption experience and options to capitalize on that experience. Prerequisite(s): None. Course Typically Offered: Fall.