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May 09, 2024
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2021-2022 Undergraduate Catalog [ARCHIVED CATALOG]
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DSCI 3340 - Marketing Analytics with Big Data3-3 3 hours. Introduction to data technologies and tools that enable marketing decision making. Analytical and empirical tools that address strategic marketing issues such as customer segmentation, market sizing, competitive analysis, market selection and product analysis. Prerequisite(s): none. Course Typically Offered: Fall.
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