Apr 27, 2024  
2021-2022 Undergraduate Catalog 
    
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2021-2022 Undergraduate Catalog [ARCHIVED CATALOG]

DSCI 3340 - Marketing Analytics with Big Data

3-3
3 hours. Introduction to data technologies and tools that enable marketing decision making. Analytical and empirical tools that address strategic marketing issues such as customer segmentation, market sizing, competitive analysis, market selection and product analysis. Prerequisite(s): none. Course Typically Offered: Fall.