May 08, 2024  
2021-2022 Undergraduate Catalog 
    
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2021-2022 Undergraduate Catalog [ARCHIVED CATALOG]

COMM 4335 - Strategic Communication Campaigns

3-3
3 hours (3;0;0). Studies various elements involved in the production of a campaign from inception to conclusion. Students research, create, produce, execute and evaluate a number of campaigns for real clients for all media. Students must earn a final grade of C or better to receive credit for the course. Prerequisite(s): Must have a grade of C or better in COMM 2310- Introduction to Strategic Communication. Course Typically Offered: Spring.