COMM 3330 - Creative Concepts

3-3

3 hours (3;0;0). Introduces students to the processes, strategies, and practices of developing creative visual/textual solutions to advertising/PR campaigns across media. Course focuses on need-finding, solution invention by means of critical and creative thinking, and design and production strategies. Prerequisite(s): Must have a grade of C or better in COMM 2310- Strategic Communication. Course Typically Offered: Spring.