May 02, 2024  
2011-2012 Undergraduate and Graduate Catalog 
    
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2011-2012 Undergraduate and Graduate Catalog [ARCHIVED CATALOG]

MKTG 4520D - Marketing Channels and Strategic Partnerships

3 hours
An examination of strategic issues involved in managing marketing channels. Topics include channel design, supply chain management and the external channels environment. Marketing channel strategy is extended to the use of strategic alliances and other collaborative distribution relationships for global competitive advantage. Special attention is afforded to resource and technology interdependencies, exchange governance and relationship benchmarking. Prerequisite(s): MKTG 3650D .