May 05, 2024  
2020-2021 Undergraduate Catalog 
    
  Catalog Home
  About UNT Dallas
  UNT World Administration
  The Faculty and Faculty Administration
  Academic Calendar
  Academic Programs and Degrees
  Undergraduate Admission
  General University Requirements
  Academic Regulations
  Enrollment
  University Core Curriculum
  Undergraduate Degree Programs
  General Course Information
  Course Descriptions
  Tuition, Expenses, and Financial Aid
  Policies
  UNT Dallas Contacts
  Student Resources
  Student Life
HELP
2020-2021 Undergraduate Catalog [ARCHIVED CATALOG]

DSCI 3340 - Marketing Analytics with Big Data

3.0 - 3.0
3 hours. Introduction to data technologies and tools that enable marketing decision making.  Analytical and empirical tools that address strategic marketing issues such as customer segmentation, market sizing, competitive analysis, market selection and product analysis. Prerequisite(s): none.