May 10, 2024  
2020-2021 Undergraduate Catalog 
    
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2020-2021 Undergraduate Catalog [ARCHIVED CATALOG]

MKTG 4620 - E-Commerce Marketing Tools and Applications

3.0 - 3.0
3 hours. Explores the evolution of the Internet and the Internet’s ensuing role in marketing. Introduction to web design, web authoring and web-based marketing applications. Prerequisite(s): MKTG 3650 or equivalent.