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Apr 26, 2024
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2020-2021 Undergraduate Catalog [ARCHIVED CATALOG]
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MKTG 3700 - Marketing Metrics3.0 - 3.0
3 hours. Calculate, understand and interpret fundamental metrics or indicators of performance in marketing contexts. The pedagogical method is hands-on analysis of mini-cases, problems and exercises, using hand calculation as well as computer worksheets. Prerequisite(s): MKTG 3650 or equivalent.
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