Nov 28, 2020  
2020-2021 Undergraduate Catalog 
    
2020-2021 Undergraduate Catalog

COMM 3060 - Public Relations Event Development and Design

3.0 - 3.0
3060. 3 hours. This course is designed to give students experience in planning and executing sporting events, entertainment events, corporate events, trade shows, or exhibitions with emphasis on pre-planning, budget preparation, advertising, and public relations. The course also explores the design, planning, and development of integrated marketing campaigns.