Nov 28, 2020  
2020-2021 Undergraduate Catalog 
    
2020-2021 Undergraduate Catalog

COMM 2220 - Sport and Entertainment Communication and Public Relations

3.0 - 3.0
2220. 3 hours. This course emphasizes the role of public relations, mass communication, and interpersonal and group communication in the promotion of sport and entertainment. Students delve into theory and practice in learning how market share and viewer ratings relate to the use of media content in sport and entertainment marketing.