Apr 23, 2024  
2020-2021 Undergraduate Catalog 
    
  Catalog Home
  About UNT Dallas
  UNT World Administration
  The Faculty and Faculty Administration
  Academic Calendar
  Academic Programs and Degrees
  Undergraduate Admission
  General University Requirements
  Academic Regulations
  Enrollment
  University Core Curriculum
  Undergraduate Degree Programs
  General Course Information
  Course Descriptions
  Tuition, Expenses, and Financial Aid
  Policies
  UNT Dallas Contacts
  Student Resources
  Student Life
HELP
2020-2021 Undergraduate Catalog [ARCHIVED CATALOG]

COMM 2220 - Sport and Entertainment Communication and Public Relations

3.0 - 3.0
2220. 3 hours. This course emphasizes the role of public relations, mass communication, and interpersonal and group communication in the promotion of sport and entertainment. Students delve into theory and practice in learning how market share and viewer ratings relate to the use of media content in sport and entertainment marketing.