May 08, 2024  
2019-2020 Undergraduate Catalog 
    
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2019-2020 Undergraduate Catalog [ARCHIVED CATALOG]

MGMT 3340 - Introduction to the Global Auto Industry

3.0 - 3.0
3340. 3 hours. Explores the role of dealerships as retail networks that connect manufacturers with consumers. Key concepts include franchise relationships, location selection, facility planning, financial requirements, sales forecasting, customer retention and societal impacts.