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Mar 28, 2024
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2018-2019 Catalog: Undergraduate, Graduate, and College of Law [ARCHIVED CATALOG]
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MGMT 3340 - Introduction to the Global Auto Industry3.0-3.0 3340. 3 hours. Explores the role of dealerships as retail networks that connect manufacturers with consumers. Key concepts include franchise relationships, location selection, facility planning, financial requirements, sales forecasting, customer retention and societal impacts.
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