Mar 28, 2024  
2018-2019 Catalog: Undergraduate, Graduate, and College of Law 
    
2018-2019 Catalog: Undergraduate, Graduate, and College of Law [ARCHIVED CATALOG]

MGMT 3340 - Introduction to the Global Auto Industry

3.0-3.0
3340. 3 hours. Explores the role of dealerships as retail networks that connect manufacturers with consumers. Key concepts include franchise relationships, location selection, facility planning, financial requirements, sales forecasting, customer retention and societal impacts.