Apr 25, 2024  
2018-2019 Catalog: Undergraduate, Graduate, and College of Law 
    
  Catalog Home
  About UNT Dallas
  Administration and Faculty
  University Core Curriculum
  Undergraduate Admissions
  Undergraduate Degree Programs
  Minors and Academic Certificates
  Graduate Admissions
  Graduate Degree Programs
  College of Law

  Academic Calendar
  Academic Information and Regulations
  Enrollment
  Tuition, Expenses, and Financial Aid
  Policies

  Student Life
  Code of Student Rights and Responsibilities, and Conduct
  Student Resources

  Course Information
  Course Listings
HELP
2018-2019 Catalog: Undergraduate, Graduate, and College of Law [ARCHIVED CATALOG]

MKTG 4330 - Strategic Brand Management

3.0-3.0
4330. 3 hours. Course concentrates on strategic and operational issues related to brand management - an important aspect of marketing function - its integration in the organization, management of portfolio of brands, environmental scanning, identification and creation of value to offer to consumers, budgeting, planning and control issues. Specific areas discussed will be research, data management, analyses for planning, decision making, decisions in the areas of product/service offering, pricing, communication (advertising, sales promotion, sponsorship, and publicity) channels, ethics and global implications, among others. Prerequisite(s): MKTG 3650 and MKTG 3700 (may be taken concurrently).