Mar 28, 2024  
2018-2019 Catalog: Undergraduate, Graduate, and College of Law 
    
2018-2019 Catalog: Undergraduate, Graduate, and College of Law [ARCHIVED CATALOG]

MKTG 3700 - Marketing Metrics

3.0-3.0
3700. 3 hours. Calculate, understand and interpret fundamental metrics or indicators of performance in marketing contexts. The pedagogical method is hands-on analysis of mini-cases, problems and exercises, using hand calculation as well as computer worksheets. Prerequisite(s): MKTG 3650 (may be taken concurrently, but completion is recommended).