Apr 18, 2024  
2018-2019 Catalog: Undergraduate, Graduate, and College of Law 
    
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2018-2019 Catalog: Undergraduate, Graduate, and College of Law [ARCHIVED CATALOG]

MKTG 3660 - Advertising Management

3.0-3.0
3660. 3 hours. Advertising for business executives; creation of primary demand, stimuli, promotional programs, media selection, appropriation and evaluation. Prerequisite(s): MKTG 3650.