Mar 28, 2020  
2018-2019 Catalog: Undergraduate, Graduate, and College of Law 
    
2018-2019 Catalog: Undergraduate, Graduate, and College of Law [ARCHIVED CATALOG]

EDAD 5610 - School Communications and Public Relations

3.0-3.0
5610. 3 hours. Every administrator in an educational organization has a responsibility to engage in public relations on a daily basis. The primary objective of this course is to examine school-based public relations with the context of life in an information age, practice in schools shared decision-making, and sustained demands for school improvement. Students study three critical dimensions of school public relations: informing the public; modifying attitudes and opinions; integrating the actions and attitudes of an organization with those of its public.