Apr 03, 2020  
2018-2019 Catalog: Undergraduate, Graduate, and College of Law 
    
2018-2019 Catalog: Undergraduate, Graduate, and College of Law [ARCHIVED CATALOG]

COMM 3331 - Social Media Campaigns

3.0-3.0
3331. 3 hours. Development of integrated media campaigns through social media tools, platforms, and channels. Campaign life cycles from invention to implementation, evaluation, and measurement of engagement. Prerequisite(s): COMM 2311 with a grade of C or better.