Apr 19, 2024  
2018-2019 Catalog: Undergraduate, Graduate, and College of Law 
    
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2018-2019 Catalog: Undergraduate, Graduate, and College of Law [ARCHIVED CATALOG]

COMM 3080 - Persuasion and Social Influence

3.0-3.0
3080. 3 hours. The course serves as an introduction to the theory and practice of human influence in its various contexts from interpersonal, popular culture, to political speech, and advertising. The students will analyze persuasive messages to understand how they work in changing attitudes, beliefs, and behaviors.