Apr 25, 2024  
2018-2019 Catalog: Undergraduate, Graduate, and College of Law 
    
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2018-2019 Catalog: Undergraduate, Graduate, and College of Law [ARCHIVED CATALOG]

COMM 3060 - Public Relations Event Development and Design

3.0-3.0
3060. 3 hours. This course is designed to give students experience in planning and executing sporting events, entertainment events, corporate events, trade shows, or exhibitions with emphasis on pre-planning, budget preparation, advertising, and public relations. The course also explores the design, planning, and development of integrated marketing campaigns.