May 06, 2024  
2017-2018 Undergraduate and Graduate Catalog 
    
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2017-2018 Undergraduate and Graduate Catalog [ARCHIVED CATALOG]

COMM 3080 - Persuasion and Social Influence

3 - 3
3080. 3 hours. The course serves as an introduction to the theory and practice of human influence in its various contexts from interpersonal, popular culture, to political speech, and advertising. The students will analyze persuasive messages to understand how they work in changing attitudes, beliefs, and behaviors.