May 05, 2024  
2017-2018 Undergraduate and Graduate Catalog 
    
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2017-2018 Undergraduate and Graduate Catalog [ARCHIVED CATALOG]

COMM 3060 - Public Relations Event Development and Design

3 - 3
3060. 3 hours. This course is designed to give students experience in planning and executing sporting events, entertainment events, corporate events, trade shows, or exhibitions with emphasis on pre-planning, budget preparation, advertising, and public relations. The course also explores the design, planning, and development of integrated marketing campaigns. Pre-requisite(s): None.