Apr 29, 2024  
2016-2017 Undergraduate and Graduate Catalog 
    
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2016-2017 Undergraduate and Graduate Catalog [ARCHIVED CATALOG]

MKTG 3700 - Marketing Metrics

3 - 3
3700. Marketing Metrics. 3 hours. Calculate, understand and interpret fundamental metrics or indicators of performance in marketing contexts. The pedagogical method is hands-on analysis of mini-cases, problems and exercises, using hand calculation as well as computer worksheets. Prerequisite(s): MKTG 3650 (may be taken concurrently, but completion is recommended).